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CHAPTER 11

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TRUE MOTION OPEN INNOVATION CONTEST:

WHAT IS YOUR TRUE MOTION RUNNING SHOE MISSING SO FAR?

A certain color design, particularly comfortable mesh, an even greater trampoline effect, or a pull-on tab for slipping in easily. When it comes to what features our next running shoe should have, everyone has their own idea of the perfect combination. Very individual. Very different. Share your idea with us – and develop a True Motion running shoe.

The key discipline in running shoe development is therefore to build a running shoe that not only works perfectly but is also the right choice for as many runners as possible – and, as mentioned, for a wide variety of reasons.

A key factor that is taken into account when developing new True Motion running shoes is the feedback from all True Motion runners. After all, what could be more valuable than getting feedback directly from those who wear our shoes on all their runs day after day. This feedback is extremely important in order to find out first-hand what runners expect from their running shoes and where there may still be room for improvement.

BECOME PART OF THE DEVELOPMENT PROCESS

And this is exactly where you come in. The True Motion Open Innovation Contest is starting now. This is your opportunity to share your ideas and wishes with us over a period of one week. Which True Motion model is missing from our product range? Which elements would you like to see on a True Motion running shoe in the future? Or do you have a suggestion for a unique color design that deserves to be implemented?

Let us know your thoughts on the four categories of color, sole shape, add-on, and addition to the product range. We are curious.

There are no limits to your creativity. Send us your most innovative ideas. Perhaps they will soon serve as inspiration for the future.

The best and most frequently mentioned suggestions will compete against each other in a knockout system over the coming weeks. Round after round. Until one idea has emerged as the winner. Voting will take place on our Instagram account. The True Motion community decides. What do you think would be a useful innovation for our True Motion running shoes?

SUBMIT YOUR IDEAS BY NOVEMBER 17TH

Join us and take part in the True Motion Open Innovation Contest. Send us your most innovative ideas into the race for overall victory by 17.11.23. Then keep your fingers crossed – and vote. Because if one of your ideas wins against all the other suggestions, you can look forward to getting a new pair of True Motion running shoes of your choice. Good luck!

Be creative, be innovative. We are looking forward to your submissions and to an inspiring True Motion Open Innovation Contest.

Feedback from runners is therefore a central aspect of the running shoe development process. Nevertheless, a whole range of other parameters need to be taken into account in order to create an optimized new running shoe. You can find out what role scientific studies, new materials, and so-called wear tests play in this and what else needs to be considered on the way to the final prototype in Chapter 11, Part 2 of our Run Better Project.

BE IN YOUR ELEMENT!

U-TECH NEVOS ELEMENTS NEXT GEN

By night. And by day. When the world hushes to a whisper and we feel the thrill of endless possibilities. When we start at our front door, running through streets and woods. When summer blend into fall, when we run through water and jump above sticks and stones, when exploring new ways. No matter what. Then we run wherever and whenever we want. Meet the new U-TECH Nevos Elements next gen. 

RESEARCH AND DEVELOPMENT:

SCIENTIFICALLY VALIDATED TECHNOLOGIES

Almost 100 % of our technology is derived from scientific findings and biomechanical research. Prof. Dr. Gert-Peter Brüggemann, head of the Institute for Biomechanics and Orthopedics at the German Sports University Cologne for decades, is largely responsible for this. Over the past 25 years, he has been part of numerous innovative running shoe developments – and thus a sought-after expert among the giants of the industry.

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